Promotion in the Merchandising Environment Instructor s Guide This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories Using international examples

  • Title: Promotion in the Merchandising Environment: Instructor's Guide
  • Author: Kristen K. Swanson Judith C. Everett
  • ISBN: 9781563671067
  • Page: 463
  • Format: Paperback
  • This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories Using international examples, the book takes a global perspective An integrated marketing communications IMC point of view is present throughout In addition to covering the role and organizational sThis comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories Using international examples, the book takes a global perspective An integrated marketing communications IMC point of view is present throughout In addition to covering the role and organizational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix advertising media, direct marketing, sales promotion, publicity, public relations, personal selling, special events, fashion shows, and visual merchandising Unlike other books in the field, it considers both personal and non personal techniques The authors also discuss evaluation tools and examine the social, ethical, and legal implications of promotional efforts.Instructor s Guide provides objectives, teaching hints, project suggestions, and test questions.

    • [MOBI] ↠ Promotion in the Merchandising Environment: Instructor's Guide | By ↠ Kristen K. Swanson Judith C. Everett
      463 Kristen K. Swanson Judith C. Everett
    • thumbnail Title: [MOBI] ↠ Promotion in the Merchandising Environment: Instructor's Guide | By ↠ Kristen K. Swanson Judith C. Everett
      Posted by:Kristen K. Swanson Judith C. Everett
      Published :2020-04-16T10:10:44+00:00

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    1. Kristen K. Swanson Judith C. Everett

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